Press Resources
Everything you need to write about Emmie. Company overview, brand assets, team bios, and press contact information.
press@tryemmie.comAbout Emmie
Emmie is a Family Operating System — a single assistant that handles calendar, inbox, meals, and daily family logistics through natural conversation. Families text Emmie at (877) 703-6643 or visit tryemmie.com to get started. No app download required.
Behind Emmie are 36 specialist agents, each focused on a specific part of family life: meal planning, calendar management, homework coaching, activity suggestions, and more. Emmie's parenting guidance is backed by 39 expert-developed pillars covering sleep training, discipline, ADHD, nutrition, co-parenting, and every major parenting challenge.
Emmie is available on 6 channels: SMS, WhatsApp, Telegram, GroupMe, Voice, and Web. She is free to start and designed to reduce the mental load of running a family.
39
Parenting pillars
6
Communication channels
36
Specialist agents
Logo assets
Brand guidelines
Colors
Amber
#F59E0B
Primary brand color
Warm Orange
#EA580C
Accent and CTAs
Cream
#FFFBEB
Background and warmth
Dark
#1C1917
Text and headings
Typography
Headings
DM Sans — Bold
Used for all headings and display text
Body
DM Sans — Regular
Used for body copy and interface text
Tone of voice
We are
- Warm and approachable
- Direct and honest
- Empathetic and non-judgmental
- Practical and action-oriented
We are not
- Clinical or robotic
- Preachy or condescending
- Salesy or hyperbolic
- Tech-jargon heavy
Team
Manuel Zamora
Product
Leads product vision and strategy. Builder focused on removing friction between families and the tools meant to help them.
Jessica Shelley
Operations
Runs operations and hosts The Emmie Parenting Podcast. A mom who keeps Emmie grounded in real family needs.
Scott Guttenberger
Marketing
Leads marketing and brand strategy. Ensures families who need Emmie can find her through storytelling and digital reach.
Jeff Hindenach
Growth
Drives growth and user acquisition. Data-driven approach to bringing Emmie to the families who need her most.
Press inquiries
For interviews, quotes, partnership inquiries, or additional assets, reach out to our press team.
press@tryemmie.comOr call us at (877) 703-6643
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